Service
Amazon PPC Advertising & Campaign Management
Overview
We manage Amazon Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns with one goal: profitable growth. Our approach combines granular keyword targeting, bid optimization, and budget allocation with clear reporting so you always know where every dollar goes and what it returns.
What You Get
- •Full-funnel campaign architecture and management
- •Granular bid optimization and budget allocation
- •Transparent reporting with clear ROAS and ACOS metrics
- •DSP and off-Amazon retargeting strategies
Our Process
We build advertising campaigns from the ground up with a structured, data-driven approach — not boosted auto campaigns.
- •Week 1: Full account audit — campaign structure, keyword coverage, wasted spend analysis
- •Week 2: New campaign architecture — Sponsored Products, Brands, Display, and Video
- •Week 3: Launch with conservative bids, aggressive negative keyword harvesting
- •Week 4+: Daily bid optimization, search term mining, placement adjustments
- •Monthly: Budget reallocation based on ACOS/ROAS targets and profitability goals
Campaign Types We Manage
We manage every Amazon ad format across the full purchase funnel.
- •Sponsored Products: keyword-targeted and ASIN-targeted campaigns
- •Sponsored Brands: headline search ads and video placements
- •Sponsored Display: retargeting, competitor targeting, and audience segments
- •Amazon DSP: programmatic display and video for brand awareness and retargeting
- •Sponsored Brands Video: product demo and lifestyle video in search results
Reporting & Metrics
You see exactly where every dollar goes. Our reporting breaks down performance by campaign, keyword, and SKU.
- •Weekly performance snapshots with ACOS, ROAS, and spend data
- •Monthly deep-dive reports with search term analysis and keyword discovery
- •SKU-level advertising profitability (ad spend vs attributed revenue vs true margin)
- •Competitive share of voice tracking for your top keywords
Pricing
595 Agency includes PPC management as part of our full-service Amazon management fee ($2,000–$6,000/month). We do not charge a percentage of ad spend — your budget goes entirely to Amazon, not to us. See our pricing page for details.
Results You Can Expect
Our clients see meaningful advertising efficiency improvements within the first 60 days.
- •Average 38% reduction in ACOS within 90 days
- •Average 2.4x improvement in advertising ROAS
- •15-25% increase in organic ranking from advertising-driven sales velocity
- •Elimination of wasted spend through aggressive negative keyword management
By the Numbers
38%
Avg ACOS reduction
$4.2M/mo
Ad spend under management
2.4x
Avg ROAS improvement
$1.8M+
Wasted spend eliminated
Case Studies
Home & Kitchen
Home & Kitchen Brand: ACOS Cut from 52% to 19% While Scaling Revenue 3x
Situation
A home and kitchen brand was spending $45K/month on Amazon PPC with a blended ACOS of 52% — meaning more than half of every advertising dollar was wasted. Campaign structure was a mess: one auto campaign per product, no negative keywords, and broad match terms eating budget on irrelevant searches. Revenue was $90K/month but advertising was barely profitable.
Approach
We completely restructured their campaign architecture: migrated from auto-only to a layered manual campaign structure (exact, phrase, and broad match with aggressive negatives). Implemented search term harvesting with daily negative keyword additions. Built separate Sponsored Brands and Sponsored Display campaigns for brand defense and competitor conquest. Set up dayparting to reduce spend during low-conversion hours.
Results
- •ACOS reduced from 52% to 19% within 90 days
- •Monthly ad spend optimized from $45K to $38K while revenue grew from $90K to $270K
- •Identified and negated 2,400+ irrelevant search terms that were consuming 34% of budget
- •Sponsored Brands campaigns achieved 4.1x ROAS by driving traffic to the optimized brand store
- •Organic revenue increased 45% as advertising-driven sales velocity boosted rankings
Beauty & Skincare
Beauty Brand: DSP Retargeting Adds $62K/Month in Incremental Revenue
Situation
A beauty brand was maxing out on Sponsored Products growth at $180K/month with a 22% ACOS. They wanted to scale further but increasing SP bids was yielding diminishing returns. They had heard about Amazon DSP but weren't sure if their $40K/month ad budget justified the investment.
Approach
We launched a targeted DSP strategy focused on high-intent audiences: product page viewers who did not purchase (retargeting), competitor product page viewers (conquest), and in-market beauty shoppers. We kept the budget modest at $8K/month DSP and maintained the existing $40K SP budget. Creative was adapted for display formats with lifestyle imagery and social proof.
Results
- •DSP campaigns generated $62K/month in incremental revenue at 13% ACOS
- •Total monthly revenue grew from $180K to $242K (35% increase)
- •Retargeting audiences converted at 8.2% — 3x higher than prospecting
- •Brand search volume increased 18% as DSP display built awareness
- •Combined TACoS actually decreased from 22% to 19% despite higher total spend
Client Feedback
“We were lighting money on fire with Amazon ads and didn't know it. 595 restructured our campaigns, cut our ACOS from 52% to 19%, and tripled our revenue. The wasted spend analysis alone was worth the first month's fee.”
“DSP felt like a black box until 595 explained exactly which audiences to target and why. $8K/month in DSP spend generating $62K in revenue — the math speaks for itself.”
Frequently Asked Questions
What does an Amazon PPC agency manage?
An Amazon PPC agency manages your advertising campaigns on Amazon's platform, including Sponsored Products, Sponsored Brands, Sponsored Brands Video, and Sponsored Display ads. This involves keyword research, bid optimization, negative keyword management, campaign architecture, budget allocation, dayparting, placement adjustments, and performance reporting. 595 Agency manages all Amazon ad types with daily optimization.
What is Amazon DSP?
Amazon DSP (Demand-Side Platform) is Amazon's programmatic advertising platform that lets brands reach shoppers both on and off Amazon through display, video, and audio ads. Unlike Sponsored Products, DSP uses audience-based targeting (purchase history, browsing behavior, demographics) rather than keyword targeting. 595 Agency manages DSP campaigns for retargeting, brand awareness, and off-Amazon customer acquisition.
How does Amazon advertising pricing work?
Amazon PPC operates on a cost-per-click auction model. You only pay when a shopper clicks your ad. Average CPCs vary by category ($0.50-$3.00+ for most categories). 595 Agency optimizes bids to maximize return on ad spend while keeping your advertising cost of sale (ACOS) within profitable margins. Our clients see an average 38% reduction in ACOS.