Service
Walmart Marketplace
Overview
Walmart Marketplace is one of the fastest-growing channels for US brands and manufacturers. We handle everything from Walmart seller onboarding and listing optimization to WFS fulfillment setup and Walmart Connect advertising. Our strategies are purpose-built for Walmart, not recycled Amazon playbooks.
What You Get
- •Walmart-specific listing optimization and content
- •WFS fulfillment setup and inventory strategy
- •Walmart Connect advertising management
- •Cross-marketplace strategy with Amazon integration
Our Process
We treat Walmart as its own platform — not an Amazon afterthought. Our onboarding process is built specifically for Walmart's ecosystem.
- •Walmart seller application and approval assistance
- •Catalog migration and Walmart-specific listing optimization
- •WFS (Walmart Fulfillment Services) setup and inventory shipping plan
- •Walmart Connect campaign architecture and launch
- •Ongoing optimization based on Walmart's search algorithm and Buy Box logic
Walmart vs Amazon: Key Differences We Account For
Walmart's marketplace operates differently from Amazon in critical ways that affect strategy.
- •Walmart's search algorithm weighs price competitiveness more heavily
- •Walmart Connect has fewer ad placements and different bidding dynamics than Amazon PPC
- •WFS has different fee structures, weight tiers, and storage policies than FBA
- •Walmart's catalog structure and listing requirements differ from Amazon's
- •Review acquisition on Walmart requires different strategies than Amazon
Pricing
Walmart marketplace management starts at $2,000/month, with pricing based on catalog size and advertising scope. 595 Agency offers bundled pricing for brands managing both Amazon and Walmart with us. No long-term contract required.
Results You Can Expect
Brands that launch on Walmart with us see meaningful revenue diversification within 90 days.
- •Average 15-25% revenue diversification away from Amazon-only dependency
- •Lower advertising costs due to less competitive auction environment
- •Incremental customer reach — Walmart attracts a different shopper demographic
- •Stronger negotiating position with distributors through multi-channel presence
By the Numbers
22%
Avg revenue diversification
94%
Walmart launch success rate
35%
Avg CPC savings vs Amazon
18 days
Time to first Walmart sale
Case Studies
Kitchen & Housewares
Kitchen Brand: $0 to $42K/Month on Walmart in 90 Days
Situation
An established Amazon kitchen brand doing $200K/month wanted to diversify onto Walmart but had been rejected twice during seller application. Their product catalog of 28 SKUs was Amazon-optimized and needed full rework for Walmart's different listing requirements and search algorithm.
Approach
We handled the Walmart seller application with proper documentation and category approval. Then we rebuilt all 28 listings for Walmart's search algorithm, which weighs price competitiveness and shipping speed more heavily than Amazon. We set up WFS for their top 12 SKUs and launched Walmart Connect campaigns at conservative bids to establish baseline data.
Results
- •Approved on Walmart within 10 days of our application submission
- •Reached $42K/month in Walmart revenue within 90 days
- •Walmart Connect CPC averaged $0.38 vs $1.12 on Amazon for equivalent keywords
- •WFS adoption improved search ranking by an average of 14 positions
- •Walmart now represents 18% of total marketplace revenue
Pet Products
Pet Supplies Brand: Amazon + Walmart Integration Drives 40% Total Growth
Situation
A pet supplies brand was doing $320K/month on Amazon with stable but plateauing growth. They needed a second channel but worried about splitting inventory, managing two platforms, and cannibalizing existing Amazon sales.
Approach
We built a unified multi-channel strategy: shared FBA/WFS inventory planning, platform-specific pricing (Walmart requires competitive pricing), and separate advertising campaigns optimized for each algorithm. Content was tailored per platform — Walmart shoppers respond to different value propositions than Amazon shoppers.
Results
- •Added $128K/month in Walmart revenue without any decline in Amazon sales
- •Total marketplace revenue increased 40% across both channels
- •Walmart conversion rate reached 12.8% (higher than Amazon's 9.4% for this brand)
- •Inventory stockout rate dropped from 8% to 2% with unified forecasting
- •Combined TACoS decreased from 14% to 11% due to Walmart's lower CPCs
Client Feedback
“Most agencies treat Walmart like a copy-paste of their Amazon strategy. 595 actually understands the differences — the algorithm, the shopper, the fulfillment. Our Walmart results proved it.”
“The biggest win was not having to choose between platforms. They manage both channels as one integrated business, and our total revenue grew 40% without adding headcount.”
Frequently Asked Questions
Can an agency manage both Amazon and Walmart at the same time?
Yes, though not all agencies have genuine Walmart expertise. Many recycle Amazon strategies for Walmart, which does not work well given differences in algorithms, advertising (Walmart Connect vs Amazon PPC), and fulfillment (WFS vs FBA). 595 Agency manages both platforms with dedicated, platform-specific strategies.
What is Walmart Connect advertising?
Walmart Connect is Walmart's advertising platform, similar to Amazon PPC. It includes Sponsored Products, Sponsored Brands, and display advertising within the Walmart ecosystem. 595 Agency manages Walmart Connect campaigns with bid optimization, keyword targeting, and budget allocation built specifically for Walmart's algorithm and shopper behavior.