Service
Creative & Branding
Overview
Great products deserve great presentation. We create comprehensive brand systems for marketplace sellers: product photography direction, lifestyle imagery, infographics, packaging design guidance, and cohesive visual identities that translate across Amazon, Walmart, TikTok Shop, and your own DTC channels.
What You Get
- •Product photography and lifestyle image direction
- •Infographic and comparison chart design
- •Cohesive brand identity across all marketplaces
- •Packaging design guidance for shelf and screen
Our Process
We approach creative as a conversion tool, not a branding exercise. Every asset is designed to perform in the context where it will be seen — search results, product pages, brand stores, or ad placements.
- •Brand audit: we evaluate your current visual identity against category leaders and identify gaps
- •Creative brief: detailed specifications for every asset type including dimensions, purpose, and messaging hierarchy
- •Photography direction: we art-direct product and lifestyle shoots (remote or in-person)
- •Design production: infographics, A+ Content modules, brand store pages, and ad creative
- •Review cycle: structured feedback rounds with revisions built into every project
- •Asset library delivery: organized final files in all required formats and dimensions
What We Create
Different placements have different requirements. We design for each context specifically.
- •Product photography direction: hero shots, lifestyle images, detail close-ups, scale reference
- •Infographic design: feature callouts, comparison charts, ingredient/material breakdowns
- •A+ Content modules: brand story, product feature sections, comparison tables, lifestyle grids
- •Brand Store pages: custom storefront layouts for Amazon and Walmart
- •Video creative: Sponsored Brands Video, product demos, and TikTok Shop content
- •Packaging design guidance: shelf-ready and Amazon-optimized unboxing experience
Pricing
Creative services are included in our full-service management fee. For standalone creative projects: product photography direction starts at $500/ASIN, A+ Content design at $400/ASIN, Brand Store design at $1,500-$3,000, and full brand identity packages at $5,000-$10,000. Volume pricing available.
Results You Can Expect
Great creative is the most underrated lever on Amazon. It affects every metric: impressions (main image CTR), conversion (secondary images and A+ Content), and brand loyalty (store experience).
- •Professional imagery typically increases main image CTR by 25-40%
- •A+ Content lifts conversion rates an average of 5-15% over basic descriptions
- •Cohesive brand stores see 35% higher repeat purchase rates
- •Brands with full visual systems spend 20-30% less on advertising per conversion
By the Numbers
32%
Avg CTR improvement
85+
Brand identities built
800+
A+ Content modules designed
12%
Avg conversion lift from creative
Case Studies
Apparel & Fashion
Apparel Brand: Complete Visual Rebrand Drives 47% Revenue Growth
Situation
A women's activewear brand had good products but an inconsistent visual presence. Each ASIN had different photography styles, no A+ Content, and a bare-bones brand store. They looked like a generic seller, not a brand — and their 5.9% conversion rate reflected it.
Approach
We executed a complete visual rebrand for Amazon: cohesive photography direction with consistent lighting, backgrounds, and model styling across all 18 ASINs. Full A+ Content with lifestyle imagery, size guide modules, and fabric comparison charts. Custom brand store with collection pages and seasonal featured sections.
Results
- •Conversion rate increased from 5.9% to 8.7% across all ASINs (47% lift)
- •Brand Store page views grew 180% after redesign with improved navigation
- •Sponsored Brands campaigns driving to the new store had 2.8x ROAS (up from 1.4x)
- •Monthly revenue grew 47% ($38K additional) — primarily from conversion improvement
- •Brand search volume increased 22% as the cohesive identity built recognition
Health & Wellness
Supplements Brand: Infographic Strategy Lifts Conversion 28%
Situation
A supplements brand had clinical-quality products but generic Amazon imagery — standard bottle shots and basic ingredient lists. Competitors with inferior products were winning because their listings communicated benefits visually. The brand's 7.1% conversion rate was underperforming the category average of 9.5%.
Approach
We designed a custom infographic system for their 22-ASIN catalog: ingredient benefit callouts with scientific backing, dosage comparison charts against competitors, absorption pathway diagrams, and third-party testing certification badges. Every image was designed to answer the top purchase objections from review mining.
Results
- •Conversion rate improved from 7.1% to 9.1% (28% lift)
- •Customer Q&A submissions dropped 40% (infographics preemptively answered questions)
- •Sponsored Products CTR improved 18% — infographic thumbnails stood out in search
- •Revenue increased $27K/month with no change in traffic or ad spend
- •Review sentiment improved as buyers received products matching their visual expectations
Client Feedback
“Our products didn't change. Our price didn't change. The only thing that changed was how we presented them, and revenue grew 47%. The creative investment paid for itself in the first month.”
“595 designed infographics that actually explain why our supplements work. Our conversion rate jumped 28% because shoppers finally understood the difference between our product and the cheap alternatives.”
Frequently Asked Questions
Does 595 handle Amazon product photography?
Yes. 595 Agency provides product photography direction, lifestyle image planning, infographic design, and comparison chart creation for Amazon listings. We work with professional photographers and our in-house design team to create imagery that meets Amazon's technical requirements while maximizing click-through and conversion rates.
What is Amazon A+ Content design?
Amazon A+ Content design involves creating rich, visual content modules for your product detail pages, including brand story sections, comparison charts, feature callouts, and lifestyle imagery. 595 Agency designs these modules to strengthen your brand presence, address common buyer objections, and increase conversion rates on Amazon.