Service
Amazon Listing Optimization & SEO
Overview
Your product listing is your storefront. We optimize every element (titles, bullet points, descriptions, backend keywords, A+ Content, and imagery) using data-driven keyword research and conversion best practices. The result: higher organic rankings, better click-through rates, and stronger conversion.
What You Get
- •Data-driven keyword research and implementation
- •A+ Content and Enhanced Brand Content creation
- •Image and infographic strategy for higher CTR
- •Ongoing split testing and optimization
Our Process
Every listing optimization starts with data, not guesswork. We audit your current listings against category leaders and rebuild from keyword research up.
- •Keyword research using Amazon Search Query Performance, Brand Analytics, and third-party tools
- •Title optimization: primary keyword front-loaded, brand name, key differentiators within 200 characters
- •Bullet point rewrite: benefit-led copy with embedded keywords (not keyword-stuffed)
- •Backend search terms: 250 bytes of non-duplicate, non-repeated terms for indexing coverage
- •A+ Content design: comparison charts, lifestyle imagery, brand story, and feature callouts
- •Image strategy: main image optimization, infographics, lifestyle shots, and size/scale reference images
What We Optimize
Listing optimization is not just copywriting. Every element of the product detail page affects either search ranking or conversion rate.
- •Product titles: keyword placement, readability, and character count optimization
- •Bullet points: benefit-driven copy that addresses top customer objections
- •Product description: long-tail keyword coverage and brand voice
- •Backend search terms: maximizing indexing for non-obvious search queries
- •A+ Content / Enhanced Brand Content: visual storytelling that increases conversion 5-15%
- •Image stack: 7 images optimized for click-through (main) and conversion (secondary)
- •Product video: demo and lifestyle video for the product page and Sponsored Brands Video
Pricing
Listing optimization is included in our full-service Amazon management fee ($2,000-$6,000/month). For standalone optimization projects, pricing starts at $350 per ASIN for a full listing rebuild (title, bullets, description, backend, A+ Content design). Volume pricing available for catalogs of 10+ ASINs.
Results You Can Expect
Listing optimization is the highest-ROI work on Amazon because it improves both organic ranking and conversion simultaneously.
- •Average 22% increase in organic search visibility within 30 days of optimization
- •Average 15% improvement in conversion rate from copy and image upgrades
- •A+ Content alone typically lifts conversion 5-15% over basic listings
- •Properly indexed backend search terms can double a listing's keyword coverage
By the Numbers
15%
Avg conversion lift
2,400+
Listings optimized
22%
Avg organic rank improvement
800+
A+ Content designs delivered
Case Studies
Food & Beverage
Coffee Brand: Listing Rebuild Drives 31% Revenue Increase
Situation
A specialty coffee brand had 12 ASINs on Amazon averaging a 6.8% conversion rate — well below the 9-12% category benchmark. Their titles were brand-first instead of keyword-first, bullet points listed features instead of benefits, and they had no A+ Content on any listing. Organic ranking was stagnant on page 2 for their primary keywords.
Approach
We rebuilt all 12 listings from keyword research up. Titles were restructured to lead with high-volume search terms. Bullet points were rewritten around the top 5 customer objections from review analysis. We designed full A+ Content with comparison charts (roast profiles, flavor notes), origin story modules, and lifestyle imagery.
Results
- •Conversion rate improved from 6.8% to 9.4% across all 12 ASINs (38% lift)
- •Total monthly revenue increased 31% ($24K additional) with no ad spend change
- •Primary keyword ranking moved from position 18 to position 6 within 45 days
- •A+ Content pages had 22% longer session duration than previous basic listings
- •Customer questions per listing dropped 35% (better bullet points answered objections upfront)
Electronics & Tech
Electronics Accessories Brand: Image Overhaul Doubles Click-Through Rate
Situation
A phone accessories brand had technically compliant listings but was losing clicks to competitors with more compelling imagery. Their main images were basic white-background product shots. Secondary images were lifestyle photos that did not communicate product features or size. Advertising CTR was 0.22% — half the category average.
Approach
We redesigned the full 7-image stack for their top 8 ASINs: main image with enhanced contrast and angle, infographic images showing key features with callout text, scale reference images, and lifestyle shots showing real-world usage. We also added product demo video and Sponsored Brands Video creative.
Results
- •Main image click-through rate doubled from 0.22% to 0.45%
- •Sponsored Brands Video CTR reached 0.61% (3x improvement over static ads)
- •Conversion rate improved 19% from secondary image and A+ Content upgrades
- •Organic impressions increased 28% as higher CTR signaled relevance to Amazon's algorithm
- •Combined revenue impact: $18K/month additional across 8 ASINs
Client Feedback
“We thought our listings were "good enough." After 595 rebuilt them, our conversion rate jumped 38% and we realized how much revenue we were leaving on the table with amateur copywriting.”
“The image strategy alone doubled our click-through rate. We were spending $30K/month on ads driving traffic to listings that weren't converting. Fixing the listing first would have saved us six figures.”
Frequently Asked Questions
How does Amazon SEO work?
Amazon SEO (search engine optimization) is the process of optimizing your product listings to rank higher in Amazon's search results. This involves keyword research using Amazon's own search data, strategic placement of keywords in titles, bullet points, descriptions, and backend search terms, plus optimizing images, A+ Content, and pricing. Amazon's A9/A10 algorithm weighs relevance, conversion rate, and sales velocity when determining organic rankings.
What is Amazon A+ Content and why does it matter?
Amazon A+ Content (formerly Enhanced Brand Content) allows brand-registered sellers to add rich media, comparison charts, and brand storytelling to their product detail pages. A+ Content typically increases conversion rates by 5-15% because it gives shoppers more information and confidence before purchasing. 595 Agency designs and builds A+ Content modules optimized for both visual impact and conversion.