Service
Amazon Storefront & Brand Shop Design
Overview
Your Amazon Storefront and Walmart Brand Shop are your owned real estate on these platforms. We design branded storefronts that tell your brand story, organize your catalog for discovery, and create a cohesive shopping experience that builds trust and drives higher average order values.
What You Get
- •Custom Amazon Storefront design and buildout
- •Walmart Brand Shop setup and optimization
- •Navigation and category structure for discovery
- •Seasonal and promotional page management
Our Process
A storefront is not a brochure — it is a conversion-optimized shopping experience. We design every page with clear navigation, product discovery, and purchase intent in mind.
- •Discovery call: understand your brand story, catalog structure, and seasonal priorities
- •Information architecture: page hierarchy, navigation flow, and collection groupings
- •Wireframe review: layout and content placement before any design work begins
- •Visual design: custom modules, hero imagery, lifestyle photography, and brand story elements
- •Build and QA: storefront construction in Amazon Brand Store builder or Walmart Brand Shop editor
- •Launch and analytics: tracking setup with Store Insights to measure page views, sales, and visitor behavior
What We Design
Amazon Brand Stores and Walmart Brand Shops have different capabilities and design constraints. We design for each platform natively.
- •Homepage with hero banner, featured collections, and seasonal promotions
- •Category pages organized by product line, use case, or customer segment
- •Product spotlight pages for hero SKUs with deep feature content
- •Brand story pages with founder narrative, mission, and social proof
- •Promotional pages for Prime Day, Black Friday, and seasonal campaigns
- •Walmart Brand Shop with platform-specific layouts and discovery patterns
Pricing
Amazon Brand Store design starts at $1,500 for a 3-page store and $3,000-$5,000 for a full multi-page store with seasonal pages. Walmart Brand Shop design starts at $1,200. Ongoing store management (seasonal updates, new product pages, promotional content) is included in full-service management or available at $500/month standalone.
Results You Can Expect
A well-designed Brand Store is the highest-converting landing page on Amazon — and it is free real estate.
- •Stores see an average 35% higher repeat purchase rate than non-store brands
- •Sponsored Brands campaigns linking to stores see 2-3x ROAS vs linking to product pages
- •Average time on store is 45 seconds vs 15 seconds on a product page
- •Multi-page stores with 3+ pages generate 83% more sales attributed to the store
By the Numbers
95+
Storefronts designed
35%
Avg repeat purchase lift
3.2x
Avg ROAS from store campaigns
48 sec
Avg store session duration
Case Studies
Pet Products
Pet Brand: Brand Store Redesign Increases Attributed Sales 156%
Situation
A pet supplement brand had a basic 1-page Amazon Brand Store that was essentially a product grid with no narrative, no navigation, and no seasonal content. Sponsored Brands campaigns linked to product pages instead of the store. Monthly store-attributed sales were $4,200.
Approach
We designed a 6-page store with clear navigation: homepage with hero products and seasonal promotions, separate pages for dogs and cats, a health concerns page (joint health, digestion, anxiety), a brand story page with veterinary endorsements, and a rotating deals page. Sponsored Brands campaigns were redirected to relevant store pages instead of product listings.
Results
- •Store-attributed sales increased from $4,200 to $10,750/month (156% increase)
- •Sponsored Brands ROAS improved from 1.8x to 3.4x after linking to store pages
- •Average store visit duration increased from 12 seconds to 52 seconds
- •Repeat purchase rate for store visitors was 28% higher than non-store shoppers
- •Brand Store became the #1 source of cross-sell revenue (shoppers buying multiple product lines)
Home & Garden
Home Fragrance Brand: Seasonal Store Strategy Drives $45K in Prime Day Sales
Situation
A home fragrance brand had never participated in Prime Day strategically. Their Brand Store was static year-round with no promotional pages. Previous Prime Days generated $8K in sales with no coordinated effort.
Approach
We built a dedicated Prime Day store experience: custom hero banner with countdown urgency, curated gift sets at special pricing, a "bestsellers" collection page, and limited-edition bundles exclusive to Prime Day. Sponsored Brands and Sponsored Display campaigns drove traffic to the promotional store pages starting 5 days before the event.
Results
- •Prime Day sales reached $45K (5.6x increase over previous year)
- •Store page views during the 48-hour event exceeded 18,000
- •Gift set bundles sold 340 units — a product format that didn't exist before the store redesign
- •Post-Prime Day sales remained 25% higher than pre-event baseline for 3 weeks
- •Strategy was replicated for Black Friday, generating $38K in a single weekend
Client Feedback
“Our Brand Store went from an afterthought to our highest-converting sales channel. The 156% increase in attributed sales came from better design and smarter campaign routing — not more spend.”
“The Prime Day store strategy generated more revenue in 48 hours than we used to make in two weeks. Having a dedicated seasonal experience for shoppers was the game changer.”
Frequently Asked Questions
What is an Amazon Brand Store?
An Amazon Brand Store (also called Amazon Storefront) is a free, multi-page shopping destination on Amazon available to brand-registered sellers. It functions as your brand's own website within Amazon, with custom layouts, product collections, brand storytelling, and promotional pages. Sponsored Brands ads can drive traffic directly to your Store. 595 Agency designs Stores that organize your catalog for discovery and increase average order value.
Does 595 design Walmart Brand Shops?
Yes. In addition to Amazon Storefronts, 595 Agency designs and builds Walmart Brand Shops (Walmart's equivalent of Amazon Storefronts). We create platform-specific designs that follow Walmart's guidelines and optimize for Walmart's shopper behavior and discovery patterns.