How does 595 Agency help brands launch on Amazon?

595 Agency helps brands launch on Amazon through Brand Registry setup, listing optimization, PPC campaign management, and brand protection. We handle the full launch process from account setup to ongoing marketplace management.

What marketplaces does 595 Agency manage?

595 Agency manages Amazon, Walmart Marketplace, and TikTok Shop. We also provide UGC marketing, creative and branding, PPC advertising, inventory and demand forecasting, P&L management, catalog management, and growth consulting for US brands and manufacturers.

How many brands does 595 work with at a time?

595 works with 5-10 brands at a time to ensure maximum attention and hands-on support for each client.

What is 595 Agency's pricing model?

595 Agency charges a flat fee of $2,000-6,000/month based on brand scale and stage, plus 1-2% commission, the lowest percentage in the industry for full-service Amazon and marketplace management. Every client gets a dedicated account manager, designer, and advertising manager.

Does 595 help with brand protection on Amazon?

Yes. 595 provides comprehensive brand protection including hijacker removal, MAP enforcement, and unauthorized seller control to protect your brand on Amazon.

What cities does 595 Agency serve?

595 Agency serves brands and manufacturers in over 200 cities across all 50 US states, including New York, Los Angeles, Chicago, Houston, Miami, Atlanta, Dallas, Seattle, Denver, and more.

What does an Amazon agency do?

An Amazon agency manages and grows brands on the Amazon marketplace. Services typically include listing optimization, PPC advertising, A+ Content creation, brand protection, inventory strategy, catalog management, and ongoing performance optimization. A full-service agency like 595 Agency operates as an extension of your internal team, handling day-to-day Amazon operations so the brand can focus on product development and supply chain.

How much does Amazon account management cost?

Amazon account management typically costs $2,000 to $15,000+ per month depending on the agency, scope of services, and brand size. 595 Agency charges $2,000 to $6,000 per month flat fee plus 1-2% commission, which includes a dedicated account manager, designer, and advertising manager. This is the lowest percentage model in the industry for full-service management.

Should I hire an Amazon agency?

Consider hiring an Amazon agency if your ad spend exceeds $5,000/month without clear ROAS visibility, your internal team lacks Amazon-specific expertise, catalog complexity has outgrown internal bandwidth, or you are launching on Amazon for the first time. The core question is whether the agency cost is less than the value it creates through improved advertising efficiency, better listing performance, and operational expertise.

What is the difference between Seller Central and Vendor Central management?

Seller Central (3P) means the brand sells directly to consumers through Amazon and controls pricing, inventory, and the customer relationship. Vendor Central (1P) means Amazon buys your products at wholesale and resells them, controlling the retail price. Seller Central offers more control and higher margins; Vendor Central offers Amazon's distribution scale and the "Sold by Amazon" badge. Many brands operate on both simultaneously.

How do Amazon agencies charge?

Amazon agencies typically charge through one of four models: flat monthly fee ($2,000-$10,000+), percentage of revenue (3-15%), hybrid (base fee plus lower percentage), or percentage of ad spend (10-20%). 595 Agency uses a hybrid model with a flat fee of $2,000-$6,000/month plus 1-2% revenue share, the lowest percentage in the industry.

Amazon DSP (Demand-Side Platform) is Amazon's programmatic advertising system for display, video, and audio ads both on Amazon properties and across the web. Unlike Sponsored Products or Sponsored Brands which target active shoppers, DSP reaches audiences based on their Amazon shopping behavior wherever they browse online. It is best used for retargeting, brand building, and new product launches alongside an existing Sponsored Ads foundation.

How does Amazon SEO work?

Amazon SEO is the process of optimizing product listings to rank higher in Amazon search results. This involves keyword research using Amazon search data, strategic placement of keywords in titles, bullet points, descriptions, and backend search terms, plus optimizing images, A+ Content, and pricing. Amazon's algorithm weighs relevance, conversion rate, and sales velocity when determining organic rankings.

Amazon DSP: What It Is,How It Works,and When Brands Should Use It

September 1, 2026595 Agency5 min read

Amazon DSP (Demand-Side Platform) is Amazon's programmatic advertising system that lets brands buy display, video, and audio ads both on Amazon properties and across the web. Unlike Sponsored Products or Sponsored Brands -- which target shoppers actively searching on Amazon -- DSP reaches audiences based on their Amazon shopping behavior wherever they browse online.

This distinction matters: DSP is a demand generation tool, not a demand capture tool. It sits higher in the funnel than search advertising and serves a fundamentally different strategic purpose.

How Amazon DSP Works

DSP uses Amazon's first-party shopper data to build audiences and serve ads programmatically across three main channels:

Amazon-owned properties -- product detail pages, search results, Fire TV, Twitch, IMDb
Amazon Publisher Services (APS) -- third-party sites and apps in Amazon's ad network
Third-party exchanges -- broader programmatic inventory via real-time bidding

The targeting capabilities are what differentiate DSP from every other programmatic platform: Amazon knows what people search for, view, add to cart, and purchase. That behavioral data powers audience segments no other ad platform can replicate.

Audience Types Available

Audience Type	What It Targets
In-market	Shoppers actively browsing your category
Lifestyle	Shoppers whose purchase history indicates relevant interests
Remarketing	Shoppers who viewed your products but didn't purchase
Lookalike	New audiences similar to your existing customers
Advertiser audiences	Custom segments from your own data (hashed emails, pixel data)
Contextual	Content relevance on third-party sites

DSP vs. Sponsored Ads

Both are Amazon advertising products, but they work at different stages of the buying process.

	Sponsored Ads	Amazon DSP
Where ads appear	Amazon search results and product pages	Amazon properties + the open web
Targeting basis	Keywords and product targeting	Audience behavior and demographics
Funnel position	Bottom (high purchase intent)	Mid-to-top (awareness and consideration)
Pricing model	Cost-per-click (CPC)	Cost-per-thousand-impressions (CPM)
Minimum spend	No minimum	Typically $10K-$35K/month managed, or self-serve
Best for	Converting existing demand	Creating new demand, retargeting, brand building

Most brands should have a strong Sponsored Ads foundation before adding DSP. DSP doesn't replace search advertising -- it extends the strategy upstream.

When DSP Makes Sense

You've maximized Sponsored Ads efficiency. If your Sponsored Products and Sponsored Brands campaigns are well-optimized and you're hitting diminishing returns on incremental search spend, DSP opens a new channel to drive additional demand.

You need to retarget. DSP's remarketing audiences let you reach shoppers who viewed your products but didn't convert -- and follow them across the web with relevant messaging. This is one of DSP's highest-ROI use cases.

You're launching a new product. New ASINs have no organic ranking or review history. DSP can drive initial traffic and awareness while your product launch strategy builds momentum.

You want to conquest competitors. DSP lets you target shoppers who have viewed or purchased from specific competitor ASINs, something Sponsored Ads can do on-Amazon but DSP extends off-Amazon.

You sell in a consideration-heavy category. Products with longer research cycles (electronics, health, baby) benefit from repeated brand exposure before the purchase decision happens.

What DSP Costs

DSP pricing is CPM-based (cost per thousand impressions), typically ranging from $3 to $15+ CPM depending on audience specificity and placement competitiveness. Monthly budgets through Amazon's managed service start around $35,000; self-serve DSP (available through qualified agencies and enterprise advertisers) has no formal minimum but typically requires at least $10,000-$15,000/month to generate meaningful data and optimization opportunity.

The cost structure means DSP is generally appropriate for brands spending $5,000+ per month on Sponsored Ads who are ready to invest in upper-funnel growth.

Measuring DSP Performance

DSP metrics differ from Sponsored Ads metrics. Instead of ACOS and ROAS alone, you're evaluating:

Detail Page View Rate (DPVR) -- percentage of impressions that led to a product page view
Purchase Rate -- percentage of impressions that led to a purchase within the attribution window
New-to-Brand metrics -- percentage of purchases from first-time buyers
Total ROAS -- return including both direct and halo effects on organic sales

The attribution window for DSP is typically 14 days, and measuring true incrementality requires looking at total advertising cost of sale (TACoS) across both DSP and Sponsored Ads together.

Common DSP Mistakes

Starting DSP before Sponsored Ads are optimized. DSP drives traffic to your product pages -- if those pages don't convert (weak listings, few reviews, poor pricing), the DSP spend is wasted.
Evaluating DSP on direct ROAS alone. DSP is an upper-funnel tool; judging it by the same ACOS benchmarks as Sponsored Products misunderstands what it does.
Setting and forgetting. DSP audiences and creative need ongoing optimization, frequency capping, and budget reallocation based on performance data.
Ignoring creative quality. DSP ads are visual (display and video) -- low-quality creative significantly underperforms. Invest in strong creative assets for DSP campaigns.

Key Takeaways

Amazon DSP is a programmatic, audience-based advertising channel that extends your reach beyond Amazon search results to the broader web.
It works best as a complement to Sponsored Ads, not a replacement -- use it for retargeting, new product launches, competitor conquesting, and brand building.
Monthly investment typically starts at $10K-$35K; brands should have a strong Sponsored Ads foundation before adding DSP.
Measure DSP by detail page views, new-to-brand percentage, and total TACoS impact, not just direct ROAS.
See our PPC advertising service for how we manage DSP alongside Sponsored Ads campaigns.