How does 595 Agency help brands launch on Amazon?

595 Agency helps brands launch on Amazon through Brand Registry setup, listing optimization, PPC campaign management, and brand protection. We handle the full launch process from account setup to ongoing marketplace management.

What marketplaces does 595 Agency manage?

595 Agency manages Amazon, Walmart Marketplace, and TikTok Shop. We also provide UGC marketing, creative and branding, PPC advertising, inventory and demand forecasting, P&L management, catalog management, and growth consulting for US brands and manufacturers.

How many brands does 595 work with at a time?

595 works with 5-10 brands at a time to ensure maximum attention and hands-on support for each client.

What is 595 Agency's pricing model?

595 Agency charges a flat fee of $2,000-6,000/month based on brand scale and stage, plus 1-2% commission, the lowest percentage in the industry for full-service Amazon and marketplace management. Every client gets a dedicated account manager, designer, and advertising manager.

Does 595 help with brand protection on Amazon?

Yes. 595 provides comprehensive brand protection including hijacker removal, MAP enforcement, and unauthorized seller control to protect your brand on Amazon.

What cities does 595 Agency serve?

595 Agency serves brands and manufacturers in over 200 cities across all 50 US states, including New York, Los Angeles, Chicago, Houston, Miami, Atlanta, Dallas, Seattle, Denver, and more.

What does an Amazon agency do?

An Amazon agency manages and grows brands on the Amazon marketplace. Services typically include listing optimization, PPC advertising, A+ Content creation, brand protection, inventory strategy, catalog management, and ongoing performance optimization. A full-service agency like 595 Agency operates as an extension of your internal team, handling day-to-day Amazon operations so the brand can focus on product development and supply chain.

How much does Amazon account management cost?

Amazon account management typically costs $2,000 to $15,000+ per month depending on the agency, scope of services, and brand size. 595 Agency charges $2,000 to $6,000 per month flat fee plus 1-2% commission, which includes a dedicated account manager, designer, and advertising manager. This is the lowest percentage model in the industry for full-service management.

Should I hire an Amazon agency?

Consider hiring an Amazon agency if your ad spend exceeds $5,000/month without clear ROAS visibility, your internal team lacks Amazon-specific expertise, catalog complexity has outgrown internal bandwidth, or you are launching on Amazon for the first time. The core question is whether the agency cost is less than the value it creates through improved advertising efficiency, better listing performance, and operational expertise.

What is the difference between Seller Central and Vendor Central management?

Seller Central (3P) means the brand sells directly to consumers through Amazon and controls pricing, inventory, and the customer relationship. Vendor Central (1P) means Amazon buys your products at wholesale and resells them, controlling the retail price. Seller Central offers more control and higher margins; Vendor Central offers Amazon's distribution scale and the "Sold by Amazon" badge. Many brands operate on both simultaneously.

How do Amazon agencies charge?

Amazon agencies typically charge through one of four models: flat monthly fee ($2,000-$10,000+), percentage of revenue (3-15%), hybrid (base fee plus lower percentage), or percentage of ad spend (10-20%). 595 Agency uses a hybrid model with a flat fee of $2,000-$6,000/month plus 1-2% revenue share, the lowest percentage in the industry.

Amazon DSP (Demand-Side Platform) is Amazon's programmatic advertising system for display, video, and audio ads both on Amazon properties and across the web. Unlike Sponsored Products or Sponsored Brands which target active shoppers, DSP reaches audiences based on their Amazon shopping behavior wherever they browse online. It is best used for retargeting, brand building, and new product launches alongside an existing Sponsored Ads foundation.

How does Amazon SEO work?

Amazon SEO is the process of optimizing product listings to rank higher in Amazon search results. This involves keyword research using Amazon search data, strategic placement of keywords in titles, bullet points, descriptions, and backend search terms, plus optimizing images, A+ Content, and pricing. Amazon's algorithm weighs relevance, conversion rate, and sales velocity when determining organic rankings.

TikTok Shop Black Friday 2026: Fees, Margins, Checklist

October 30, 2026595 AgencyMulti-Channel, Business Strategy

TikTok Shop's Black Friday and Cyber Monday campaign runs November 11 to 30, 2026. Joining it now means enrolling in Smart Promotion, running GMV Max ads, and holding a Shop Performance Score of at least 3.5. At a 30% discount, a $50 product can lose money once fees, creator commissions, and ads are counted. Run your numbers before you register.

Key takeaways

TikTok Shop announced on October 19, 2026 that its Black Friday and Cyber Monday campaign runs November 11 to 30. Black Friday is November 27 and Cyber Monday is November 30.
Smart Promotion costs 3.5% of total store GMV normally and 4.5% during campaigns, according to Webgility's fee breakdown of TikTok's program guidance. It applies to every order, discounted or not.
The public referral fee is 6% for most categories. Some trade reports cite 8% since August 4, 2026, so model both until your settlement statements confirm the rate.
TikTok says its 2025 four-day Black Friday and Cyber Monday weekend topped $500 million in US sales, and sellers who ran livestreams grew sales 84% year over year. These are the platform's own figures.
New this fall: a 3-Day Delivery badge on eligible products and returns at about 10,000 Happy Returns locations.

What did TikTok Shop announce for Black Friday 2026?

The TikTok Shop press release confirms the November 11 to 30 window and leans heavily on LIVE Shopping. TikTok reports that US LIVE Shopping sales more than doubled year over year in the first half of 2026, and that its product selection has grown more than 1,200% since 2024. Retailers such as Sephora, Best Buy, and Ulta Beauty have joined the platform this year, so small brands are competing for attention with larger names.

Two shopper-facing changes affect operations. Eligible products can carry a 3-Day Delivery badge, and eligible purchases can be returned at roughly 10,000 Happy Returns locations without a box or label. The release does not list seller sign-up deadlines, fees, or eligibility rules, which is why sellers need to read the Seller Center terms and not just the headline. A SelfEmployed.com summary makes the same point.

If you already sell on Amazon, this is a channel decision as much as a promotion. Our guide on expanding an Amazon brand to TikTok Shop covers the baseline fee stack and fulfillment options.

What does TikTok Shop charge sellers during the campaign?

The table below lists the costs that stack on a campaign order. Rates come from Webgility's October 2026 guide, which cites TikTok's program documentation. Confirm your own rates in Seller Center before you price anything.

Cost	2026 US rate	Calculated on
Referral fee	6% for most categories (8% reported since August 4); 5% for select jewelry and pre-owned	Customer payment plus platform discount, minus tax
Smart Promotion fee	3.5% normally; 4.5% during campaigns	Total store GMV
Refund administration fee	20% of the refunded referral fee, max $5 per SKU	Refunded orders
Creator commission	Your rate (15% used in the example below)	Item price after seller discount
GMV Max ads	Your budget and ROI target	Ad spend

The takeaway: the Smart Promotion fee is charged on all store GMV, so a campaign raises your cost even on orders where nobody used a coupon. TikTok funds coupons, incentives, and shopper cashback in exchange, but the fee is a fixed share of sales, not a share of discounted sales.

What does a 30% discount do to a $50 product?

This worked example is illustrative. It assumes a $30 product cost, a 15% creator commission, $4 for fulfillment and shipping, and $3 of allocated ad spend. It ignores platform-funded coupons, which would change your proceeds. Swap in your own numbers.

Line item	Full price ($50), 6% referral	30% off ($35), 6% referral	30% off ($35), 8% referral
Revenue after seller discount	$50.00	$35.00	$35.00
Product cost	-$30.00	-$30.00	-$30.00
Referral fee	-$3.00	-$2.10	-$2.80
Creator commission (15%)	-$7.50	-$5.25	-$5.25
Smart Promotion (4.5%)	-$2.25	-$1.58	-$1.58
Fulfillment and shipping (assumed)	-$4.00	-$4.00	-$4.00
Ads (assumed)	-$3.00	-$3.00	-$3.00
Contribution profit	$0.25	-$10.93	-$11.63

At full price the order barely breaks even under these assumptions, and a 30% markdown turns it into a loss of about $11 per unit. Selling 1,000 units at that discount would lose roughly $10,900 before overhead. Higher volume does not fix a negative unit margin. The same logic applies to Amazon's peak season, which we cover in our guide to FBA peak fulfillment fees.

What do you need to qualify for the TikTok Shop BFCM campaign?

AfterShip's September 3, 2026 playbook lists the entry checks below, citing TikTok Shop Academy campaign FAQs. TikTok changes these rules often, so treat the table as a checklist to verify in Seller Center, not as final terms.

Requirement	Threshold reported	Why it matters
Shop Performance Score	3.5 or higher	Gate for entry; benefits can be pulled if it drops during the campaign
Account Health Rating	Above 150	Replaced the old violation-points system in July 2026
On-time dispatch	At least 80%	Late shipping blocks campaign registration
Seller-fault cancellations	5% or lower	A stockout during the rush can hurt future eligibility
Free shipping threshold	$30 or less	Products outside it do not enter review
Holiday Mode	Must be off	Listings never enter review otherwise
Smart Promotion and GMV Max	Both effectively required	Adds 4.5% of GMV plus ad spend to your cost

The takeaway: most of these thresholds are operational. A seller with strong margins but weak dispatch times can be locked out, and one with fast shipping but thin margins can win placement and lose money.

What should sellers do before November 11?

Confirm your real referral rate. Check Spending Insights or a recent settlement statement, then run every SKU at both 6% and 8%.
Calculate break-even price per SKU. Use contribution profit: net revenue minus product cost, platform fees, creator commission, fulfillment, and allocated ads. Do not agree to a discount below it.
Check your eligibility numbers. Look at Shop Performance Score, Account Health Rating, dispatch rate, and cancellations now. Fix what you can before registration.
Pick three to five hero products. Concentrate samples, creator outreach, and ad budget on them. AfterShip notes that spreading effort across the whole catalog is a common mistake.
Decide on fulfillment early. The 3-Day Delivery badge depends on Fulfilled by TikTok or fast Upgraded TikTok Shipping. If you ship yourself, test carrier cutoffs and line up seasonal labor.
Plan for returns. TikTok's extended BFCM return window runs to February 10, 2027, per Webgility, so hold back margin for refunds and reconcile settlements through that date. Our note on seller-fulfilled return labels shows how the same math works on Amazon.
Keep your multi-channel pricing consistent. If you also sell on Walmart, compare fee stacks first; our Walmart WFS vs FBA guide has the Walmart side.

Frequently asked questions

When is TikTok Shop Black Friday 2026?

The campaign runs November 11 to November 30, 2026, per TikTok Shop's October 19 announcement. Black Friday falls on November 27 and Cyber Monday on November 30.

Is Smart Promotion required for the TikTok Shop Black Friday campaign?

Webgility and AfterShip both report that enrollment has been required for platform-level campaigns since April 2026. The fee is 4.5% of store GMV during campaigns, so confirm the current terms in Seller Center.

Is TikTok Shop's referral fee 6% or 8%?

TikTok's public rate table still lists 6% for most categories. Some seller resources report an increase to 8% on August 4, 2026. Webgility advises checking your settlement statements and modeling both rates.

Do I need to join the official campaign to benefit from Black Friday traffic?

AfterShip says the traffic surge is platform-wide, but official participants get campaign placements and deal badges. If you qualify and your margins hold at campaign prices, registering is usually worth considering.

Bottom line

TikTok Shop's November 11 to 30 campaign offers real reach, but its fee stack is heavier than the headline suggests. Smart Promotion, creator commissions, and mandatory ads can turn a deep discount into a loss. Price from contribution profit, check eligibility early, and treat any platform sales figure as a promotional claim. This post is general information, not financial advice.

If you want help deciding which products belong in the TikTok Shop campaign and which should stay on Amazon, Schedule a free strategy call and we will walk through your margins channel by channel.

Sources

Last updated: October 30, 2026