How does 595 Agency help brands launch on Amazon?

595 Agency helps brands launch on Amazon through Brand Registry setup, listing optimization, PPC campaign management, and brand protection. We handle the full launch process from account setup to ongoing marketplace management.

What marketplaces does 595 Agency manage?

595 Agency manages Amazon, Walmart Marketplace, and TikTok Shop. We also provide UGC marketing, creative and branding, PPC advertising, inventory and demand forecasting, P&L management, catalog management, and growth consulting for US brands and manufacturers.

How many brands does 595 work with at a time?

595 works with 5-10 brands at a time to ensure maximum attention and hands-on support for each client.

What is 595 Agency's pricing model?

595 Agency charges a flat fee of $2,000-6,000/month based on brand scale and stage, plus 1-2% commission, the lowest percentage in the industry for full-service Amazon and marketplace management. Every client gets a dedicated account manager, designer, and advertising manager.

Does 595 help with brand protection on Amazon?

Yes. 595 provides comprehensive brand protection including hijacker removal, MAP enforcement, and unauthorized seller control to protect your brand on Amazon.

What cities does 595 Agency serve?

595 Agency serves brands and manufacturers in over 200 cities across all 50 US states, including New York, Los Angeles, Chicago, Houston, Miami, Atlanta, Dallas, Seattle, Denver, and more.

What does an Amazon agency do?

An Amazon agency manages and grows brands on the Amazon marketplace. Services typically include listing optimization, PPC advertising, A+ Content creation, brand protection, inventory strategy, catalog management, and ongoing performance optimization. A full-service agency like 595 Agency operates as an extension of your internal team, handling day-to-day Amazon operations so the brand can focus on product development and supply chain.

How much does Amazon account management cost?

Amazon account management typically costs $2,000 to $15,000+ per month depending on the agency, scope of services, and brand size. 595 Agency charges $2,000 to $6,000 per month flat fee plus 1-2% commission, which includes a dedicated account manager, designer, and advertising manager. This is the lowest percentage model in the industry for full-service management.

Should I hire an Amazon agency?

Consider hiring an Amazon agency if your ad spend exceeds $5,000/month without clear ROAS visibility, your internal team lacks Amazon-specific expertise, catalog complexity has outgrown internal bandwidth, or you are launching on Amazon for the first time. The core question is whether the agency cost is less than the value it creates through improved advertising efficiency, better listing performance, and operational expertise.

What is the difference between Seller Central and Vendor Central management?

Seller Central (3P) means the brand sells directly to consumers through Amazon and controls pricing, inventory, and the customer relationship. Vendor Central (1P) means Amazon buys your products at wholesale and resells them, controlling the retail price. Seller Central offers more control and higher margins; Vendor Central offers Amazon's distribution scale and the "Sold by Amazon" badge. Many brands operate on both simultaneously.

How do Amazon agencies charge?

Amazon agencies typically charge through one of four models: flat monthly fee ($2,000-$10,000+), percentage of revenue (3-15%), hybrid (base fee plus lower percentage), or percentage of ad spend (10-20%). 595 Agency uses a hybrid model with a flat fee of $2,000-$6,000/month plus 1-2% revenue share, the lowest percentage in the industry.

Amazon DSP (Demand-Side Platform) is Amazon's programmatic advertising system for display, video, and audio ads both on Amazon properties and across the web. Unlike Sponsored Products or Sponsored Brands which target active shoppers, DSP reaches audiences based on their Amazon shopping behavior wherever they browse online. It is best used for retargeting, brand building, and new product launches alongside an existing Sponsored Ads foundation.

How does Amazon SEO work?

Amazon SEO is the process of optimizing product listings to rank higher in Amazon search results. This involves keyword research using Amazon search data, strategic placement of keywords in titles, bullet points, descriptions, and backend search terms, plus optimizing images, A+ Content, and pricing. Amazon's algorithm weighs relevance, conversion rate, and sales velocity when determining organic rankings.

Amazon $1M Liability Insurance Rule: Who Needs It (2026)

November 4, 2026595 AgencyBrand Protection, Business Strategy

Since November 2, 2026, Amazon requires $1 million in liability insurance for sellers with products in its enhanced safety categories, no matter how little they sell. The older $10,000 monthly sales trigger still applies to everyone else. Mainland China-based sellers must also buy any new policy through the Amazon Insurance Accelerator.

Amazon's own help pages sit behind a Seller Central login, so this guide relies on trade and seller-community reports of Amazon's September 3 notice. Confirm the details for your ASINs on the Business Insurance page in your account.

Key takeaways

The rule took effect November 2, 2026, with limits of $1 million per occurrence and $1 million in aggregate.
Enhanced safety categories have no sales threshold. Other sellers still need cover within 30 days of passing $10,000 in gross proceeds in a month.
Seller Essentials counted 11 categories on Amazon's list as of September 4, 2026. Amazon says the list is not exhaustive.
Sellers report a 45-day window from Amazon's email to submit proof, after which affected listings can be deactivated. Treat that window as unconfirmed.
Reported pricing runs from $26 a month for the smallest sellers to $2,200 a year for sellers with $500,000 to $1 million in sales.

What changed with Amazon's liability insurance requirement?

Amazon posted the update on the US Seller Forums on September 3, 2026, according to PPC Land's November 2 report on the rule. It adds two triggers to the insurance terms already in the Amazon Services Business Solutions Agreement.

Category trigger: sellers with products in enhanced safety listing categories need $1 million of commercial liability cover regardless of sales volume. It applies to new and existing listings.
China-based seller trigger: from November 2, Amazon rejects newly submitted policies from Mainland China-based sellers unless they came through the Amazon Insurance Accelerator. A valid outside policy submitted before November 2 stays usable until it expires.

Everyone else keeps the earlier rule. Once gross proceeds on Amazon.com pass $10,000 in one month, you have 30 days to provide proof of cover, or sooner if Amazon asks. The table shows the before and after.

Item	Before November 2	From November 2
Trigger for safety categories	$10,000 gross proceeds in a month	Any sales volume
Coverage limits	$1M per occurrence and aggregate	Unchanged
Other sellers	$10,000 monthly trigger, 30 days to comply	Unchanged
New policies from China-based sellers	Any compliant carrier	Must come through the Amazon Insurance Accelerator

The practical effect: a seller moving $2,000 a month of supplements or toys was outside the old rule and is inside the new one.

Insurance gaps tend to surface the way other compliance gaps do, through Seller Central notices. Our guide to the Amazon account suspension and reinstatement plan shows how to respond if a notice turns into a listing or account problem.

Which categories need $1M of liability cover?

Amazon names children's products, cosmetic and ingestible products, and lithium battery products, and says the list includes but is not limited to those. Seller Essentials copied Amazon's category page on September 4, 2026 and counted 11 categories. Falcon West reports that Amazon enforces at the ASIN level.

Category	Examples on Amazon's list
Children's products	Car seats, toys, infant sleep products, play yards
Consumable and ingestible	Dietary supplements, ingestible OTC medication, eye drops, cosmetics
Fire-related products	Fire extinguishers, smoke and carbon monoxide alarms
General household devices	Immersion water heaters, small kitchen appliances
Home medical devices	Walkers and rollators, mobility equipment, home respiratory supplies
Lithium battery products	E-bikes, scooters, lithium batteries, portable power supplies
Outdoor power and heating	Pressure washers, portable generators, gas and propane heaters
Personal safety equipment	Climbing and fall-protection harnesses, bike, sports and construction helmets
Sleep products	Mattresses, adult portable bed rails
Transport-related products	Auto and motorcycle tires
Water and marine safety	Life jackets, pool alarms, barriers, covers and gates

Many private-label brands in kitchen, supplements and e-mobility sit in these categories at low volume. Check your ASINs against the list on the Business Insurance page in Seller Central. Our walkthrough of Amazon gated category approval covers the other compliance checks that often sit beside this one.

What does the insurance policy have to say?

PPC Land summarized Amazon's 13 policy criteria. These are the ones that matter most when you review a certificate of insurance.

Limits of at least $1 million per occurrence and in aggregate, written as commercial general, umbrella or excess liability that covers products and bodily injury.
Occurrence basis. Claims-made cover is allowed only through an exception for certain categories when an occurrence policy cannot be bought.
A deductible of $10,000 or less, shown on the certificate.
Cover for all sales of all products listed on Amazon.com, not only the regulated ones.
Amazon.com Services LLC and its affiliates and assignees named as additional insureds.
An insured name that matches the legal entity on the seller account. Single-member LLCs may also use a trade name.
No sunset clause, plus at least 30 days' notice to Amazon of cancellation, modification or non-renewal.
An insurer with global claim handling and an S&P or AM Best rating of A- or better.

The entity-name match deserves a check before you buy. Brands that sell through a separate holding company or a manufacturer's account should confirm which legal entity holds the Seller Central account, a point we cover in our Amazon agency guide for manufacturers selling direct.

How much does Amazon seller liability insurance cost?

Amazon publishes no price. The figures below come from a broker page and trade blogs, so read them as ranges, not quotes.

Source	Reported cost	Seller profile
Assureful (broker page, updated Sept 8, 2026)	$26 to $45 per month	Under $50K a year in sales
Assureful	$45 to $95 per month	$50K to $500K a year
Assureful	$95 to $450 per month	$500K to $5M a year
EcomCrew, via PPC Land	$837 to $2,200 per year	$500K to $1M in revenue, quotes gathered before the change
Seller Essentials, Velocity Sellers	About $50 to $200 per month	Small ecommerce sellers, author estimates

Illustrative math: a seller with $750,000 in annual sales who pays $1,400 a year spends about 0.19% of revenue on cover ($1,400 divided by $750,000). Across the reported $837 to $2,200 quotes for $500,000 to $1 million in sales, the share runs from roughly 0.08% to 0.44%. Seller Shorts also reports that one insurer refused China-made products, so request quotes early and ask about product exclusions.

What happens if you miss the deadline?

The sources we could read do not quote Amazon on penalties. Seller Essentials and Velocity Sellers report that Amazon emails affected sellers, gives 45 days to submit proof, and can then deactivate listings in enhanced safety categories until proof arrives. PPC Land cites a seller thread describing an email that asked for proof by November 2. Falcon West says the first action is listing-level rather than an account suspension. Read your own Seller Central messages for your date.

What should Amazon sellers do now?

Open Seller Central, then Settings, Account Info, Business Insurance. Read your insurance status and Amazon's current category list.
Map every active ASIN to the categories, including bundles and accessories. Flag any you are unsure about.
Check any existing policy against the criteria above: limits, occurrence basis, deductible, additional insured wording and entity name.
Collect at least two quotes. China-based sellers buying a new policy should use the Amazon Insurance Accelerator quote tool. Ask each carrier whether your product types are excluded.
Upload the certificate on the Business Insurance page and keep a screenshot of the confirmation.
Add the premium to your unit economics next to the 2026 FBA peak fulfillment fees. Illustrative: a $1,400 premium spread over 20,000 units adds $0.07 per unit.
If you cannot find a compliant policy, ask Amazon for a case-by-case exception. PPC Land reports that Amazon allows them for sellers unable to secure a qualifying policy, with no stated timeline.

Amazon insurance requirement FAQ

Do I need liability insurance if I sell under $10,000 a month?

Yes, if any listing sits in an enhanced safety category. Outside those categories, the $10,000 monthly trigger still applies.

Do I have to use the Amazon Insurance Accelerator?

Only Mainland China-based sellers buying a new policy must. Seller Essentials and Falcon West both describe it as optional for other sellers.

Does the rule apply outside Amazon.com?

PPC Land says the notice covers the Amazon.com US store. Check Seller Central if you sell in other marketplaces.

Can I use a claims-made policy?

The default is occurrence-based. PPC Land reports a narrow exception for certain categories where an occurrence policy cannot be bought.

Bottom line

The rule turns insurance from a sales-volume question into a product question. If any ASIN sits in an enhanced safety category, plan for a compliant $1 million policy on file now, and verify the specifics in Seller Central instead of relying on third-party summaries, including this one.

Insurance, margin math and category compliance affect each other, and a short call can show which of your ASINs are exposed. Schedule a free strategy call with 595 Agency to review your catalog against the 11 categories and fold the premium into your unit economics.

Sources

Last updated: November 4, 2026